Similarly, professions such as tarot card readers, magicians, and psychics are known for using the Barnum effect within their practices. The Barnum effect tricks the everyday reader into believing that a particular horoscope was meant for just them, aiding the individual to forge connections between the general texts and their own daily life.

Have you read your daily horoscope in the newspaper and noticed how strangely accurate the prediction was? Even though it is well known that horoscopes are purposely written vaguely to appeal to a large group of people, many individuals are still amazed at the accuracy in the descriptions, and how it applies to their own lives. Now, all that remains is to determine whether or not each of these playlists actually help horoscope enthusiasts “find direction in life” via music, as they’re claimed to.Examples of the Barnum effect can be seen all around us.

Official word remains unclear as to whether or not these playlists will be regularly updated but it’s likely they will be from past patterns of the brand. She goes on to note that she worked with Spotify to create playlists that mark each of these moments and archetypes.

Each moment has a specific astrological mark, or archetype associated with it, that defines it.” The Forer effect is in full swing at the Spotify office-to the point where the streaming giant has announced that they’ve launched a series of playlists curated specifically toward each zodiac sign.Įach of the twelve “Cosmic Playlists” was curated in part by Spotify astrologer Chani Nicholas, who explains, “Astrology is about a specific moment in time.

Spotify music horoscope